Job Description
DESCRIPTION
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called delivery partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.
We are seeking a Senior Marketing Manager, Conversion, for Amazon Flex, to help drive customer activation and account creation of our delivery partners around the world. In this role, you will work to implement and champion digital marketing and communications best practices and new innovative ideas, and at the tactical level to test and execute digital campaigns and iterate based on performance metrics, in order to increase delivery partner onboarding and activation conversion. You will employ a heavy bias towards automation, always looking for opportunities to drive the optimal customer experience and internal efficiencies in a scalable way.
Our ideal candidate is both creative and analytical. You are an expert user of marketing technology and automation tools, and have experience working with cross-functional stakeholders to build and manage multi-channel digital campaigns (e.g. email, mobile, app) that drive business performance. You are passionate about owning programs, testing and learning, scaling to create impact, and delivering results. You’ll use customer insights to develop a segmentation and targeting strategy, and rigorously test channel and media performance to drive app download, account creation and first package delivery. You will leverage your expertise to influence strategic plans and product/tech, work tactically to execute them, and build mechanisms to communicate and work across teams.
* *This role can be located in the Greater Seattle Area or NYC.*
Key job responsibilities
- Work at the strategic level to champion bold and creative ideas, and at a tactical level to ensure execution excellence of plans.
- Collaborate with worldwide marketing teams and other internal stakeholders to create the best cross-channel strategies and digital experiences.
- Champion best practices in driving conversion through Amazon Flex's app-based onboarding process, and make recommendations regarding how to most effectively activate delivery partners within digital channels (e.g. content, cadence, frequency, etc.), and support localization of campaigns for international geographies.
- Design and deliver automated onboarding and activation lead nurturing campaign via Adobe Marketo, in order to improve app download, account creation, onboarding and activation conversion.
- Build, test and optimize delivery partner onboarding and account activation programs in Adobe Marketo; Make continuous campaign improvements based on performance, trends, insights.
- Collaborate with multiple stakeholders, leverage rewards, promotions, and offers to implement the targeted campaign based on audience segmentation
- Provide campaign performance analysis and reporting, and communicate and implement timely optimizations to drive results.
- Maintain the day-to-day management and optimization of onboarding and activation campaigns, including the development, QA, deployment and reporting in Adobe Marketo.
- Establish and maintain scalable processes, and develop and manage the maintenance of playbooks and assets
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
Job Tags
Full time, For contractors, Internship, Worldwide, Flexible hours,