Job Description
DESCRIPTION
The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve customer experience. We manage Earned (SEO) and Paid Search channels (Text and Shopping Ads) on external search engines and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries.
Specifically, the Marketing Manager will:
- Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
- Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
- Translate analytical findings into actionable insights and concise business actions and recommendations
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Background in analytical positions or consulting is a plus
- Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
- Excellent business judgment and the ability to think strategically and execute methodically
- Able to generate ideas and solve problems independently and consistent with Amazon’s core principles
- Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools.
- Excellent interpersonal and communication skills – written and verbal
- Demonstrated ability to work effectively across business and international teams
- Interest in the technical aspects of digital marketing
- Strong bias for action and sense of urgency; the ability to make things happen quickly.
- A track record of teamwork and willingness to roll up sleeves to get the job done
Job Tags
Full time, Internship, Worldwide,